Buy From North East Victoria

Partnership with Issimo, Startup Shakeup, Regional Development Victoria and local Shire Councils.

Buy From North East Victoria is a free online marketplace for local towns offering a one stop virtual shopping experience, with delivery to your door. The portal allows local businesses to continue to trade even if their physical store is closed due to Covid-19 restrictions.

Buy From Benalla was the first town to be turned “online” with an e-commerce platform under the program. It was is a pilot for a larger rollout thanks to seed funding from Ovens Murray Regional Partnership. The system focusses on ease of use, with plenty of support available to help businesses transition to online sales.

For more information, to shop online via your local main street or to register your interest visit your local town below. For those not listed, please get in touch with your local Shire Council or check back as we regularly update this page.



Lucy Taylor

A new device that encourages creativity in children under 12 is one mother’s response to seeing increasing numbers of children using fitness trackers. She wants to offer an alternative to parents not keen on buying their kids a smartwatch.

Photo by Captivated Photography

Manufacturing Mate

Sid Steele & Aaron Fahey

The two young founders behind Manufacturing Mate are proof that despite having a great idea and admitting to not knowing how to proceed to a scalable startup, you can attract national and international interest in your startup.

Sid Steele started getting noticed when Manufacturing Mate won the Hume Bank Life Tech Challenge in 2018, and in 2019 won a trip to Nanjing, China to take part in the NEXUS Summit.


Tom Donaldson

A brand-new way to travel, discover and connect everything you love to see, do and experience within your radar. Kopeka is a geo-location enabled app refining and redefining the tourism experience wherever you are!

Cloth Baby

Emma Avery

Combining her interest in environmental sustainability with the drive to fix a problem for parents of babies, one young mother has developed a tailored online and offline way to make it easier to use modern cloth nappies.


Jay Davis & Rohan Latimer

When something in an industry you are involved in annoys you and you have the skills to fix it, the result can have benefits for the sector globally.
As an early adopter, drone racer, president of the local club and coder, Jay Davis says at first, he was scratching his own itch, before realising Teledrome’s commercial potential.

Lock Tech

Lachlan Carboon & Ryan Falconer

Now in Year 12, the partners in this swipe card door locking system have unlocked a whole lot of new possibilities by participating in Startup Shakeup programs.

They now know how to start a company and have increased confidence and networks to take this knowledge with them on their solution-finding journey. This unstoppable duo took out the People’s Choice Prize at our 2019 Pitchfest with their locking system.

Liminas Group

Fiona Elgin

With improved outcomes for regional communities at the heart of her concept, it’s no surprise Fiona is passionate about the role startups and small businesses can play in delivering these outcomes. She’s also a strong advocate for ensuring support offered takes into account the differences between regional and metropolitan needs.

King Valley Popcorn

Sharyn Carlesso

Having developed a new flour and traversed the world of patents, this local business owner was looking for help to scale.

Startup Shakeup broke the isolation startup founders can experience by providing connections with other businesses going through their own journey, opening the doors for Sharyn to connections and networking.

Issimo Markets

Jay & Nick Cooper

Understanding the frustration points of their customers has led two brothers to produce a web solution that makes running markets more efficient and less stressful.

The Studio at Wild Dog Rise

Marta Wakeling

Clarity, a plan and new connections were part of what Marta’s plans for this artists’ retreat and studio. She linked the Studio to her existing accommodation offering and has plans for workshops and Arts Weekends in the new space.

Gourmet You

Tanja Bruinier

Attending a food festival that didn’t cater for her children’s food intolerances led this Tanja to develop meal bases, cake mixes and workshops for people in a similar position.

Tanja and her business, Gournmet You, has gone from strength to strength and was named the 2019 Startup Shakeup Pitchfest Winner in July.