What is Startup Shakeup?

Startup Shakeup is a network for you, the movers, shakers, and change-makers in our community. It’s your ticket to networking and educational events that will support your mission to solve local problems and support causes that shape our future…

93% of Victorian startups are based in the Melbourne CBD, but not for long… Startup Shakeup is a collaboration with LaunchVic to expand the opportunities for startups to be created anywhere in Victoria with the right support and ecosystem.
Read more about our first year and stories from Startups involved:

download This is Startup Shakeup

Startup Shakeup team - Ro, Heather, Anne, Rachael, Ilena, Mark, Jason, Emma and Mary-Anne
Some of the Startup Shakeup team - Ro, Heather, Anne, Rachael, Ilena, Mark, Jason, Emma and Mary-Anne

The goal?

To support North East Victorian entrepreneurs with their start-up ideas, and connect them to mentoring and investment opportunities.
This will help our region respond to fast paced change and disruption by developing and retaining skills to take advantage of new technologies and ways of working.

Smart Seeds Challenge Workshop Participants in Mansfield



Lucy Taylor

A new device that encourages creativity in children under 12 is one mother’s response to seeing increasing numbers of children using fitness trackers. She wants to offer an alternative to parents not keen on buying their kids a smartwatch.

Photo by Captivated Photography

Manufacturing Mate

Sid Steele & Aaron Fahey

The two young founders behind Manufacturing Mate are proof that despite having a great idea and admitting to not knowing how to proceed to a scalable startup, you can attract national and international interest in your startup.
Sid Steele started getting noticed when Manufacturing Mate won the Hume Bank Life Tech challenge in 2018 and this year won a trip to Nanjing, China to take part in the NEXUS Summit.


Tom Donaldson

A brand-new way to travel, discover and connect

Cloth Baby

Emma Avery

Combining her interest in environmental sustainability with the drive to fix a problem for parents of babies, one young mother has developed a tailored online and offline way to make it easier to use modern cloth nappies.


Jay Davis & Rohan Latimer

When something in an industry you are involved in annoys you and you have the skills to fix it, the result can have benefits for the sector globally.
As an early adopter, drone racer, president of the local club and coder, Jay Davis says at first, he was scratching his own itch, before realising Teledrome’s commercial potential.

Lock Tech

Lachlan Carboon & Ryan Falconer

Now in year 11, the partners in this swipe card door locking system have unlocked a whole lot of new possibilities by participating in Startup Shakeup programs.
They now know how to start a company and have increased confidence and networks to take this knowledge with them on their solution-finding journey.

Popcorn Flour

Sharyn Carlesso

Having developed a new flour and traversed the world of patents, this local business owner was looking for help to scale.
Startup Shakeup broke the isolation startup founders can experience by providing connections with other businesses going through their own journey.

Issimo Markets

Jay & Nick Cooper

Understanding the frustration points of their customers has led two brothers to produce a web solution that makes running markets more efficient and less stressful.

Where can I do stuff?

You’ve got an idea that has been validated and are confident you have what it takes to make your start-up a success. Time to make it a reality!

Co-working Spaces

A shared office with flexible rent arrangements where you can host your business and collaborate with fellow founders away from home.

Jewellers Coworking


Avenue Shared Work Space


Breakout Coworking


Bright Coworking


The Hub – Regional Coworking



A workshop with advanced equipment to manufacture single-run products.

Innovation Hub

GoTafe Innovation Hub


Meet The Team

Meet the crew behind Startup Shakeup.

Emma Jones

Project Coordinator & Lead Shaker

Emma is SUSU’s project coordinator. She’s a strategic thinker, community leader and a facilitator of creative projects in regional communities.
Emma has a real creative streak, spanning coding and gaming, printmaking, jazz and music festivals. She loves to see creative business endeavours thrive, and brings this energy to members of the Startup Shakeup.

Rohan Latimer

Technical Support

Rohan is the resident web developer and tech-head at SUSU HQ. A born problem solver, he’s been coding and designing since he first typed on a computer.
He founded Jewellers Coworking in 2017 and can be found helping start-ups and local businesses, fixing things with the Wang Repair Cafe, hiking the mountains around the North East, or making wine at his vineyard.

Jason Townsend

Creative Support

Jason is a re-born creative with a flair for words. An ex-engineer, he’s managed to pivot from corporate life to freelance work, and has dabbled in several start-ups – from toothbrush subscriptions to biker jewellery.
Jason now prefers to focus on what matters most, acting as a manager and host at Jewellers Coworking, and supporting local business and NFP causes that make the North East an even better place to be.

Our Program Partners

Smart Seeds

Smart Seeds is a design-led innovation program founded by GHD that was offered throughout our region and builds the connections, capabilities and confidence of emerging leaders in regional communities.

Smart Seeds

JumpStartMe Business Idea Validation

JumpStartMe ran workshops for people with startup ideas, to allow them to validate the ideas and progress them into sustainable, growing and scalable businesses. It was followed up with mentoring sessions with founder, Mark Cooper.

Global Sisters

My Big Idea

This workshop was developed for women without an idea, with too many ideas or with a very early stage business hunch. It helped women explore and land a concept they want to turn into a business.

Sister School

This 5 day program equipped women to startup or accelerate an early stage business. It has been specifically designed for women who are facing a range of barriers to workforce participation.

ACRE Understanding Social Enterprise

People, planet, and profit – the three elements at the heart of all social enterprises. These two-day workshops introduced people with a social cause idea to the objectives, purpose, theories and practice of social enterprise.

CSU Organisational Entrepreneurship

Designed to develop, launch and grow innovative ideas and projects within organisations, this 3 day course combined entrepreneurial theory and research with practical business and management knowledge.


Thanks to a $400,000 grant from LaunchVic, Startup Shakeup is a 4 council collaboration between Benalla, Indigo, Mansfield, and Wangaratta, managed by Benalla Rural City Council, in partnership with CSU, GOTAFE and NE Tracks LLEN.

Steering Group

  • Ilena Young, Chair, Charles Sturt University
  • Catherine Macmillan, Project Manager, Benalla Rural City Council
  • Anne Shaw, North East Tracks LLEN
  • Brett Ambrosio, GOTAFE
  • Danielle Roberts, Mansfield Shire Council
  • Karen Gardner and Guy Wilkinson, Indigo Shire Council
  • Rachael Richards, Rural City of Wangaratta